MARKET ENTRY PLANNING
BRAND & PRODUCT STORY
WE ACCELERATE BRANDS
We live for the break-through moment of a brand. We get there by intense listening to consumers and brand owners. We leverage intellectual curiosity and immense experience to squeeze out lasting insights. Finally, we deliver the meaningful differentiation to accelerate your brand to market.
Full marketing services menu
Brand positioning and language
Build demand creation plans
Early distribution acceptance
Maximize customer access
Recruit and hire best-in-class rep. partners
Leverage key buyer relationships
Access to private equity
Product line extensions
We accelerate the many dynamic factors of bringing brands and products/service to market. We match the brands’ objectives with appropriate channels and create compelling and sustaining demand generation programs, merchandising and packaging solutions. We work closely with the brand owner to maximize ROI and strategize growth and exit plans.
We partner with founders and management in emerging consumer products businesses capable of growing exponentially via an infusion of capital and management expertise. Also, connecting clients with managing outside resources to support their marketing and sales efforts.
Richard brings career-long experience in marketing and communications, with particular emphasis on CPG new product development. He was new products marketing manager at Colgate-Palmolive; was president and CEO of 3 Chicago ad agencies; he also was president of a start-up packaged fruit product line that found success with Costco and other retailers. He currently consults with early-stage consumer products start-ups; also is has managed the acquisition of marketing firms.
Kevin has an accomplished 25-year plus Exec career in brand, marketing, and product management. This includes category management of Consumer electronics, DIY Home Improvement, New construction products, Golf/work vehicles across a wide range of B2C,B2B and eCommerce channels
We've successfully commercialized our brands in a wide range of leading retailers, ecommerce, and wholesale channels. We leverage deep direct customer and rep agency relationships to get it done.