CONSUMER TARGETING

BRAND & PRODUCT STORY

MARKET ENTRY PLANNING

VIRTUAL

MARKETING TEAM

FEATURED

SERVICES

CONSUMER TARGET PROFILING

MARKET

ENTRY

PLANNING

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CONSUMER TARGET PROFILING

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GTM+ BIOS 

We accelerate the many dynamic factors of bringing brands and products/service to market. We match the brands’ objectives with appropriate channels and create compelling and sustaining demand generation programs, merchandising and packaging solutions. We work closely with the brand owner to maximize ROI and strategize growth and exit plans.

 

We partner with founders and management in emerging consumer products businesses capable of growing exponentially via an infusion of capital and management expertise.  Also, connecting clients with managing outside resources to support their marketing and sales efforts.

Richard 

Sanderson

Richard has had a career-long experience in consumer products, especially new product introductions.He was a brand manager-new products for Colgate-Palmolive, both domestic & international. He was President/CEO of an Ad Agency in Chicagomanaging large clients including Gerber, Quaker Oats and other CPG brands. He then became President of a better-for-you food product start-up, licensing Sunkist brand and achieving national distribution ( later selling to a competitor). He has since assisted the launch of several consumer product start-ups.   

Carol

Dunne

Carol is a marketing executive with extensive experience overseeing all aspects of brand strategy, advertising, creative and content strategy, and public relations. A strong track-record of branding, strategy, and new product innovation is backed by a career in the Chicago ad community. Brand building, revenue-generating campaigns in the CPG, hotel and family entertainment industries were successful due to insights and superior creativity applied to her brand assignments.
 

Three ad campaigns have been awarded EFFIES for marketing effectiveness, most recently for the long-running "Taking Care of Business" campaign for La Quinta Hotels. With an innate curiosity for all things shaping consumer life and behavior, Carol is a customer-obsessed brand-builder and strategist.

Kevin Nicusanti

Kevin has an accomplished 25 year plus Exec career in brand, marketing and product  management. This includes category management of Consumer electronics, DIY Home Improvement,New construction products, Golf/work vehicles across a wide range of B2C,B2B and eCommerce channels   

 

WE ACCELERATE BRANDS

We live for the break-through moment of a brand. We get there by intense listening to consumers and brand owners. We leverage intellectual curiosity and immense experience to squeeze out lasting insights. Finally, we deliver the meaningful differentiation to accelerate your brand to market. 

VIRTUAL 

CMO

CORE

BRAND

STRATEGY

SPEED

MARKET

ENTRY

  • Strategic planning

  • Full marketing services menu

MAXIMIZE 

CHANNEL

ACCESS

  • ​Brand positioning and language 

  • Build demand creation plans

PRODUCT 

PLATFORM

ROAD-MAPPPING

  • Early distribution acceptance 

  • Maximize customer access

SOURCE

FINANCING 

& EQUITY 

PARTNERS

  • Recruit and hire best-in-class rep. partners

  • Leverage key buyer relationships 

  • Product line extensions

  • IP applications

  • Access to private equity

 

OUR PROVEN PROCESS

Opportunity

Audit

Define and refine the vision/mission.   Understands constraints/barriers and begin to conceive solutions and positioning .  

Consumer   Validation 

Confirm acceptable resonance with target consumer : brand, price, feature/benefit value. Test using qualitative and quantitive , including social media listening.   

90 Day 

GTM Plan

Prioritize launch channels and customers, contact customer utilize relationshi-ps/reps, confirm supply chain, develop demand  generation budget /media plan(s) and POS devices.

Sales

Activation

Customer presentation, trade show,  update forecast. With placement confirmed, begin deployment of demand gen. and promotional launchplan. Closely measure POS data and adjust.   

 

SERIOUSLY WIRED

CONSUMER ELECTRONICS

HOME

IMPROVEMENT

GROCERY

eCOMMERCE

MASS MERCHANTS

OUR BRANDS MOVE

CATEGORY EXPERTISE

FOOD/CPG

BUILDING PRODUCTS

COMMERCIAL/INDUSTRIAL

BUSINESS SERVICES

REACH OUT TO ACCELERATE

S/N MANAGEMENT LLC (GoToMarketPlus)

1730 E Aurelius Ave,

PHOENIX, AZ  85020

 

KEVIN NICUSANTI 

714-305-8746

kevin@gotomarketplus.com

 

RICHARD SANDERSON

312-218-3585

richard@gotomarketplus.com

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