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MARKET ENTRY PLANNING

BRAND & PRODUCT STORY

VIRTUAL
MARKETING TEAM

CONSUMER TARGETING

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WE ACCELERATE BRANDS

We live for the break-through moment of a brand. We get there by intense listening to consumers and brand owners. We leverage intellectual curiosity and immense experience to squeeze out lasting insights. Finally, we deliver the meaningful differentiation to accelerate your brand to market. 

VIRTUAL

CMO

  • Strategic planning

  • Full marketing services menu

CORE

BRANDING

STRATEGY

  • Brand positioning and language 

  • Build demand creation plans

MARKET

ACTIVATION

  • Early distribution acceptance 

  • Maximize customer access

MAXIMIZE

CHANNEL

ACCESS

  • Recruit and hire best-in-class rep. partners

  • Leverage key buyer relationships  

  • Access to private equity

PRODUCT 

PLATFORM

DEVELOPMENT

  • Product line extensions

  • IP applications

GTM+ BIOS 

We accelerate the many dynamic factors of bringing brands and products/service to market. We match the brands’ objectives with appropriate channels and create compelling and sustaining demand generation programs, merchandising and packaging solutions. We work closely with the brand owner to maximize ROI and strategize growth and exit plans.

 

We partner with founders and management in emerging consumer products businesses capable of growing exponentially via an infusion of capital and management expertise.  Also, connecting clients with managing outside resources to support their marketing and sales efforts.

RICHARD
SANDERSON

  • LinkedIn

Richard brings career-long experience in marketing and communications, with particular emphasis on CPG new product development. He was new products marketing manager at Colgate-Palmolive; was president and CEO of 3 Chicago ad agencies; he also was president of a start-up packaged fruit product line that found success with Costco and other retailers. He currently consults with early-stage consumer products start-ups; also is has managed the acquisition of marketing firms.

KEVIN
NICUSANTI

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  • LinkedIn

Kevin has an accomplished 25-year plus Exec career in brand, marketing, and product management. This includes category management of Consumer electronics, DIY Home Improvement, New construction products, Golf/work vehicles across a wide range of B2C,B2B and eCommerce channels   

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OUR PROVEN PROCESS

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SERIOUSLY
CONNECTED

We've successfully commercialized our brands in a wide range of leading retailers, ecommerce, and wholesale channels. We leverage deep direct customer and rep agency relationships to get it done.

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CATEGORY EXPERTISE

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FOOD CPG

BUILDING PRODUCTS

COMMERCIAL INDUSTRIAL

CONSUMER DURABLES

BROKER MANAGEMENT
SERVICES

 
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  • LinkedIn

KEVIN NICUSANTI 

714-305-8746

kevin@gotomarketplus.com

 

RICHARD SANDERSON

312-218-3585

richard@gotomarketplus.com

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