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CONSUMER TARGETING

BRAND & PRODUCT STORY

MARKET ENTRY PLANNING

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CONSUMER TARGET PROFILING

MARKET

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PLANNING

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CONSUMER TARGET PROFILING

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GTM+ BIOS

We accelerate the many dynamic factors of bringing brands and products/service to market. We match the brands’ objectives with appropriate channels and create compelling and sustaining demand generation programs, merchandising and packaging solutions. We work closely with the brand owner to maximize ROI and strategize growth and exit plans.

We partner with founders and management in emerging consumer products businesses capable of growing exponentially via an infusion of capital and management expertise. Also, connecting clients with managing outside resources to support their marketing and sales efforts.

Richard

Sanderson

Richard has had a career-long experience in consumer products, especially new product introductions.He was a brand manager-new products for Colgate-Palmolive, both domestic & international. He was President/CEO of an Ad Agency in Chicagomanaging large clients including Gerber, Quaker Oats and other CPG brands. He then became President of a better-for-you food product start-up, licensing Sunkist brand and achieving national distribution ( later selling to a competitor). He has since assisted the launch of several consumer product start-ups.

Carol

Dunne

Carol is a marketing executive with extensive experience overseeing all aspects of brand strategy, advertising, creative and content strategy, and public relations. A strong track-record of branding, strategy, and new product innovation is backed by a career in the Chicago ad community. Brand building, revenue-generating campaigns in the CPG, hotel and family entertainment industries were successful due to insights and superior creativity applied to her brand assignments.

Three ad campaigns have been awarded EFFIES for marketing effectiveness, most recently for the long-running "Taking Care of Business" campaign for La Quinta Hotels. With an innate curiosity for all things shaping consumer life and behavior, Carol is a customer-obsessed brand-builder and strategist.

Kevin Nicusanti

Kevin has an accomplished 25 year plus Exec career in brand, marketing and product management. This includes category management of Consumer electronics, DIY Home Improvement,New construction products, Golf/work vehicles across a wide range of B2C,B2B and eCommerce channels

LET'S ACCELERATE YOUR BRAND

WE ACCELERATE BRANDS

We live for the break-through moment of a brand. We get there by intense listening to consumers and brand owners. We leverage intellectual curiosity and immense experience to squeeze out lasting insights. Finally, we deliver the meaningful differentiation to accelerate your brand to market.

VIRTUAL

CMO

CORE

BRAND

STRATEGY

SPEED

MARKET

ENTRY

Strategic planning
Full marketing services menu

MAXIMIZE

CHANNEL

ACCESS

Brand positioning and language
Build demand creation plans

PRODUCT

PLATFORM

ROAD-MAPPPING

Early distribution acceptance
Maximize customer access

SOURCE

FINANCING

& EQUITY

PARTNERS

Recruit and hire best-in-class rep. partners
Leverage key buyer relationships

Product line extensions
IP applications

Access to private equity

See Our Work

OUR PROVEN PROCESS

Opportunity

Audit

Define and refine the vision/mission. Understands constraints/barriers and begin to conceive solutions and positioning .

Consumer Validation

Confirm acceptable resonance with target consumer : brand, price, feature/benefit value. Test using qualitative and quantitive , including social media listening.

90 Day

GTM Plan

Prioritize launch channels and customers, contact customer utilize relationshi-ps/reps, confirm supply chain, develop demand generation budget /media plan(s) and POS devices.

Sales

Activation

Customer presentation, trade show, update forecast. With placement confirmed, begin deployment of demand gen. and promotional launchplan. Closely measure POS data and adjust.